The rebranding for the Humanities project was an enjoyable challenge. My aim was to create a friendly brand that embraces the humanities while remaining approachable. By integrating the wordmark into a literal map, I established a sense of place, complemented by a striking linear pattern that adds an artistic touch. The logo's vibrant colors signify curiosity, creativity, and inclusivity, with a special nod to Massachusetts through the highlighted "MA." This logo embodies an inviting spirit, encouraging all to discover the wonders of the humanities within the heart of Massachusetts.
Designed at Proverb Agency
Working on Lehrhaus, a Jewish Tavern and House of Learning, was a captivating experience. I was responsible for designing the menus, signage, stationery, and merchandise for this vibrant brand. Crafting the signage posed a unique challenge, as it demanded a delicate balance between privacy for restaurant guests and showcasing the essence of the brand, ultimately resulting in a striking storefront. The menu design was equally intriguing, seamlessly blending Jewish tradition and literature. The layout, inspired by the margins of a Torah, not only pays homage to the rich cultural heritage but also offers insightful narratives about the historical significance of the featured ingredients.
Designed at Proverb Agency
Metter Media, a women-owned social media management company, seamlessly blends professionalism with a vibrant, playful spirit. The founders were committed to showcasing their expertise while infusing their brand with a lively touch. Building upon their existing brand, I chose a refined and sophisticated color palette that reflects their elevated approach. The speech bubble, serving as both a pattern and a framing element, helps describe what the company does to those who do not know, and is ingeniously integrated into their social media posts, website, and other marketing materials, fostering a cohesive and engaging brand identity.
Designed at Proverb Agency
Balsa, an upscale apartment complex situated in the heart of Washington D.C., is designed to resonate with the hardworking individual seeking solace in their home after a long day's work. The brand strategy focuses on creating a welcoming and calming ambiance, accented with subtle, vibrant elements. The word mark, inspired by the open and airy nature of a balsa tree, embodies a sense of sophistication and luxury. Complementing this, a honeycomb-inspired pattern reminiscent of the intricate shapes found within tree trunks serves as both an overlay to images and a stylish image frame.
Designed at Proverb Agency
LabCentral serves as a catalyst for promising life science and biotech startups, aiming to address the prevailing lack of representation in the sciences concerning race, gender, and other dimensions. I had the opportunity to contribute to a campaign geared towards fostering diversity within the science community in Cambridge, MA. The initiative spotlighted individuals who forged unconventional paths into these roles, with the overarching mission of encouraging others to explore non-traditional avenues. In its second phase, the campaign underwent a visual transformation, embracing a palette of rich jewel tones and fresh fonts, striking a balance between sophistication and innovation. The campaign's reach extended across various mediums, including bus and subway advertisements, captivating video displays on mobile trucks during key events, and targeted promotions on social media platforms such as Facebook and LinkedIn.
Designed at Proverb Agency
Situated in Haverhill, MA, The Beck stands as a beacon of luxury in the realm of apartment living. The carefully crafted wordmark design embodies a seamless connection to nature, drawing inspiration from the serene flow of the nearby Merrimack River, which gracefully winds along the property. Taking cues from the river's tranquil surroundings, including the lush greenery and smooth stones lining its banks, the pattern and color scheme of the brand exude a natural charm and sophistication. With a deliberate nod to renowned outdoor brands like Yeti and Patagonia, The Beck strikes a harmonious balance between an elevated aesthetic and an authentic outdoor experience, inviting residents to immerse themselves in a lifestyle of refined natural splendor.
Designed at Proverb Agency
The Front Porch Arts Collective is a Black theatre company, actively championing racial equity in Boston through the transformative power of theatre. Embodying the very essence of the company's values — creativity, equality, and the art of performance — the logo serves as a visual embodiment of these principles. The logo distinguishes itself through its unique hand-drawn representation of a triple-decker house, deviating from the conventional vector drawings. Accompanied by the carefully selected Ruben typeface, tailored to harmonize with the icon, the logo encapsulates the collaborative efforts of a diverse team. This impactful typeface, crafted by the talented Black designer Tré Seals, serves as a resounding testament to the collective's commitment to inclusivity and diversity.
Designed at Proverb Agency
